One of the questions we’re often confronted with is the question on how to integrate opportunity management into risk management. The reasoning goes something like this: "But an opportunity is a negative risk, isn’t it?" (Hint, no, it isn’t) "So why can’t you integrate it into the risk management methodology?"
To be honest, this one had me stumped for quite a while. After all, an opportunity is not always simply an inverted risk, or the upside to a risk, as it were. An opportunity is quite often the answer to the question "What could we (easily) do better?" or "What are we not optimally using/exploiting?" The cost of not exploiting an opportunity is, in English, quite literally the "opportunity cost." Clearly, that line of reasoning does not bring us closer to the solution. Because the opportunity cost is almost always skewed. For example, if I go out and buy a lottery ticket (Euromillions of course) that would cost me all of 6 euro. However, the pay-out last week was about 57 million euro. Hence, for the possible winner who decided against buying the ticket right before he put his 6 euro on the counter, his opportunity cost was 57 million euro minus the 6 euro he did not pay. The reasoning I see most often followed here is that we then multiply a probability ratio (often in percentages of likelihood) with the potential earnings … resulting in this extreme event, this ‘black swan’ to quote Nassim Nicolas Taleb, being undervalued and not taken into account when assessing risk and opportunity.
I recently got challenged by my boss to solve this issue. She was not aware of it when asking me to write a specific proposal, but the way in which the question in the tender was phrased suddenly turned the light on in my head: the solution, when working based on a Risk Identification Model and a Risk Control Matrix, as we do in our integrated risk management (IRM) solution, on which DIRM, MobiRisk and others are based, becomes very evident. So here we go:
Step 1 – Extend the risk identification model to a risk & opportunity identification model
Why? If we strive for completeness in identifying risks and opportunities to be assessed and managed, we need to make sure we have as optimal as possible situational awareness. I will write a separate blog post on situational awareness as a concept. For now, to understand the concept you need to be aware that every person filters reality through a set of filters to create his or her perception. No set of filters is the same, as everyone is unique. Therefore in order to create an as complete as relevant view of the reality which is being managed, we need to bring together the various points of view on this reality, be this an activity, a sub process, a process, an organisational unit or even an entire organisation. The way in which we have always approached this in our IRM approach is through interviews and workshops. We need to extend the lines of questioning in these interviews and workshops and not only query “What could go wrong?” but also open lines of questioning around “What could we (easily) do better? and “What are we not optimally using/exploiting”? Using this information in the development of the identification model, we can significantly extend its reach to encompass opportunities as well. Once we have a well developed risk & opportunity identification model (ROIM) we can use this to start evaluating both risks and opportunities. But in order to do that, we need to adapt the risk control matrix as well.
Step 2 – Extend the risk control matrix to a risk & opportunity preparedness matrix
Most risk management methodologies assess impact and likelihood. If you have read the blog, you know I am not a fan. However, making abstraction of whether or not this is a good method (Hint, no, it isn’t, believe me), whether or not you use it, you should at least also assess how ready an organisation is to deal with these risks. When extending this to opportunities, the same holds: the (inherent) risk exposure or opportunity potential – which can be a function of impact or influence of a risk or opportunity and its likelihood of occurrence over a given period – needs to be put in relation to the level of preparedness of the organisation to deal with the challenge, be it a risk or an opportunity. Therefore, we redefine the x-axis from level of current risk management to risk/opportunity preparedness, and the Y-axis to (inherent) risk exposure/opportunity potential.
Step 3 – Adapt the traditional risk control matrix quadrant approach to a more extended set of roles and responsibilities, incorporating opportunity
So, we have developed a new risk & opportunity identification model in step 1, making sure we get an as complete as relevant view on the risks and the opportunities with respect to the area under scope. Relevant here is a function of potential versus cost of further completeness. There is a Pareto optimal point, but given this is NOT rocket science, we suggest you err on the side of caution during your initial assessments. We have extended the assessment of these risks and opportunities to assessing the risk exposure and opportunity potential and the level of preparedness to deal with them … but what next. Well, next we need to identify roles and responsibilities with respect to the results of the assessment. What do we do with this information? An approach based on our current risk control matrix quadrant model seems relevant.
Quadrant I is the traditional management action quadrant. Here be risks and opportunities the organisation is not adequately prepared for. Management identifies this and recognizes its need to urgently take action. The approach to this quadrant is not necessarily different from our traditional approach, albeit that now there is even more competition for the use of the scarce resources: instead of using the available resources to manage risks, we now need to invest in opportunities as well, in function of their potential. This means that correctly assessing cost of preparedness will become even more relevant (and risk & opportunity based budgeting even more interesting).
Quadrant II is the quadrant in which internal audit provides assurances to management. The actual level of preparedness for high potential opportunities and high exposure risks which management evaluates as adequately covered are audited by internal audit. This extends the role of internal audit beyond its traditional controls assurance and asks the question whether or not the most optimal use has been made of the available resources. Not only risks need to be adequately covered, but opportunities need to be optimally exploitable should they occur. It requires an extended experience and knowledge build of internal audit, as it will also be charged to assess the relevance and the opportunity of management’s actions to ensure adequate preparedness for risks or opportunities.
Quadrant III remains a key efficiency quadrant. This traditional micro control area is the area where low potential opportunities and low exposure risks are overmanaged. These are often the less complex risks and opportunities, on which expenditure creates a false sense of security or achievement. Management may have the idea they are doing good, but they could be doing even better by shifting resources to higher risk and opportunity areas. It will be the challenge of internal audit to find ways to reduce the resource investment in risks and opportunities without sacrificing preparedness.
Quadrant IV is probably the most elusive of all four quadrants. Management identifies risks and opportunities as low, and therefore does not put too much effort in them. A correct approach as long as the evaluation of the risk exposure or opportunity potential is correct … therefore, a need exists to monitor the risks and opportunities identified in this quadrant. Monitoring is essential for two reasons … first, risks and opportunities may evolve and/or combine to become larger, this moving into quadrant I, where they need to be dealt with. Second, even if the risks or opportunities are low, the possibility remains that resources are diverted to manage them to create that false but satisfying sense of security. This type of preparedness creep needs to be adequately managed and when relevant handed off to internal audit the moment such a risk or opportunity enters or comes close to quadrant III.
This is very new, so, let’s hear it in the comments …